Free UTM Builder
Create trackable URLs for your marketing campaigns
Understanding UTM Parameters
Parameter | Required | Example |
---|---|---|
Campaign Source (utm_source) | Yes | google, facebook, newsletter |
Campaign Medium (utm_medium) | Yes | cpc, email, social |
Campaign Name (utm_campaign) | Yes | summer_sale, black_friday |
Campaign Term (utm_term) | No | running+shoes, marketing+tools |
Campaign Content (utm_content) | No | top_banner, footer_link |